May 2017 – Camron worked with citizenM to help launch their collaboration with The Impossible Project for Photo London 2017 at their Tower of London hotel.

In collaboration with The Impossible Project, citizenM invited 9 designers to share their photographs of unexpected street or public art. As seen in these works, this goes beyond typical street art or graffiti and instead looks at the beauty and inspiration these designers find in public and open spaces.

Using a refurbished Polaroid® 600 camera, each designer has used a range of films from the Impossible Project, creating real photos which reinvent instant photography for the digital age.

A Different View launched for Photo London 2017 on Wednesday 17 May and will be on display until Saturday 17 June at the Cloud Bar, citizenM Tower of London, 40 Trinity Square, London EC3N 4DJ.