Clarks: Rebooted - Camron Global
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After two years of planning, this week at CitizenM Bankside in London we finally launched the year-long program for Clarks: Rebooted, a global artist initiative to celebrate the 65th Anniversary of the iconic Clarks Desert Boot in partnership with landmine removal charity The HALO Trust.

At the press conference, the participating artists and designers were on hand to speak with art, design and fashion journalists and many saw their finished prototype Desert Boots for the first time. Melissa Potter, CEO of Clarks, Amanda Pullinger, Chairman of The HALO Trust and Filippo Tattoni-Marcozzi, Curator of the project all spoke about how this initiative came to be and the how the project will unfold over the coming months.

In addition to the limited edition style Desert Boot, each artist has created a unique work of art using the Clarks Desert Boot and the work of The HALO Trust as inspiration. A travelling installation featuring each prototype Desert Boot and unique art work will be unveiled at Design Shanghai in Autumn 2015. It will then tour key art and design events around the globe including Salone del Mobile in Milan (April 2015) and Frieze New York (May 2015). CitizenM will again play host to the final stage of the exhibition when it returns to the UK during London’s cultural period this Fall (London Fashion Week, London Design Festival and Frieze) after the international tour.

Clarks: Rebooted will culminate with the auction of the 14 unique pieces of art at a special event in London with proceeds being donated to benefit The HALO Trust.

The full roster of British and UK-based artists and designers include: Adam Ball, Adam Dant, Alexandra Llewellyn, Amy Stephens, Bob and Roberta Smith, Frank Bowling, Gordon Cheung, Kacper Hamilton, Lee Broom, Marc Quinn, Rene Gonzalez, Richard Caldicott, Thomas J. Price, TOOGOOD.

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