The importance of building a strong design culture as consumers and employees demand to be…
April 2017 – For this year’s edition of Milan Design Week, COS partnered with Studio Swine, an artistic collaboration between Japanese architect Azusa Murakami and British artist Alexander Groves. The duo created New Spring, an immersive, multi-sensory experience reflecting the optimism and renewal that comes with seasonality.
Drawing on the Sakura festival of Japan, the installation was centred around a focal sculpture, emitting mist-filled blossoms that burst and evaporate on contact with skin but that live on momentarily when met with textured fabrics. Stationed at Cinema Arti, a decommissioned cinema built in the 1930s by Italian architect Mario Cereghini, Studio Swine also drew inspiration from Milanese art and design – from public fountains, to Murano chandeliers housed in private Milanese palazzos contrasted by traditional modernist Italian design. This commission marked the 6th year of participation during Salone del Mobile for COS, having previously worked with emerging and established talents such as Sou Fujimoto, Snarkitecture and Gary Card.
2016 was a year full of changes, and Studio Swine created an installation that provided a diverse audience a moment of contemplation.