More so than ever, brands and designers need to be offering a value exchange.
To celebrate the arrival of Spring, Perrier-Jouët held an exclusive one-day event at London’s Saatchi Gallery to unveil ‘The Enchanting Tree’, a remarkable champagne experience created by Dutch designer Tord Boontje. The installation, made of suspended golden branches, which holds six Perrier-Jouët flutes, is the latest in a series of collaborative artistic projects that the French champagne house has been well known for since it was established in 1811. Tord Boontje’s beautiful creation complements the quality of Perrier-Jouët perfectly.