Basic.Space
Launching an IRL-to-URL art, design and fashion shopping experience
Client
Basic.Space
Services
Brand Advisory
Communications Strategy
Global Media Relations
Executive Profile Building
VIP Events
Obsessively curated and unapologetically commercial, Basic.Space redefines luxury shopping for the next generation as a seamless IRL-to-URL experience. A private destination for smart and personalized shopping, Basic.Space brings together its online marketplace with tentpole events and members-only experiences throughout the year.
Camron worked with Basic.Space to launch a new design, art and fashion shopping experience. We oversaw global communications for the experience’s debut in Los Angeles in March 2025, followed by editions in New York in November 2025 and Los Angeles in March 2026.
Camron delivered media campaigns bespoke to each edition’s theme and partners, from an Architectural Digest exclusive on A$AP Rocky’s interior curation of Paul Rudolph’s Walker Guest House (1952) to an LA Times photoshoot within Jean Prouvé’s Gas Station (1969).
With hundreds of partners and installations at each edition of Basic.Space, Camron tailored story angles for different editors across art, culture, design, entertainment, fashion, luxury, and local media to raise Basic.Space’s brand visibility and drive foot traffic.
Alongside on-site event support and media management for the three editions, we secured top-tier profiles of founder Jesse Lee in CNN and Vogue Business, in tandem with impactful feature coverage in Architectural Digest, LA Times, Monocle, Galerie, Wallpaper*, Artnet News, and more.
