Bonhams
Launching an ambitious New York HQ for a world-renowned auction house
Client
Bonhams
Services
Communications Strategy
Global Media Relations
Executive Profile Building
VIP Events
Brand Advisory
Bonhams is a world-renowned heritage auction house founded in 1793. Backed by its global network of auction houses spanning the UK, the U.S., Europe, and Asia-Pacific, Bonhams offers the widest range of collecting categories at all price points.
Camron is working with Bonhams as it launches a major new U.S. flagship in Manhattan, forming part of the auction house’s global expansion strategy. Signalling its commitment to the U.S., Bonhams has relocated from Madison Avenue to the landmarked Steinway Hall at 111 West 57th Street, the world’s slenderest skyscraper designed by SHoP Architects.
Camron serves as Bonhams’ international communications for the launch, encompassing media outreach, strategic advisory, messaging development and executive profiling, ensuring the U.S. opening is contextualised within Bonhams’ overarching, global positioning.
Executing an international media campaign, Camron positioned the HQ as presenting a new collector and cultural experience from Bonhams, evolving the traditional auction house experience.
Utilising robust knowledge of art, design and luxury media sectors, Camron placed a cadence of hero stories across top-tier, global publications including CNN Style, New York Magazine, Puck, Monocle, World of Interiors and Architectural Record.
Camron continues in post with Bonhams, providing, year-round counsel on global media relations and key events.
