Can Bordoy
Unveiling a jewel box hotel restoration in Palma's old town
Client
Can Bordoy
Services
Communications Strategy
Activation Development & Delivery
Public Relations
Camron began working with boutique luxury hotel Can Bordoy Grand House & Garden in December 2018, on both a US and UK remit, immediately before it opened to the public.
Existing quietly behind a discrete façade in Palma’s Old Quarter, the property features luxuriously understated facilities designed by award-winning Spanish design and architecture studio OHLAB to offer maximum comfort to guests. An extensive and sensitive renovation project was undertaken to restore one of Palma’s most important buildings, which dates back to the 16th century.
Set in the natural splendour of the largest private garden in central Palma, just 24 characterful suites and a tranquil, welcoming atmosphere evoke the feeling of being invited into a private home. With exceptional service and honest, nurturing gastronomy, Can Bordoy Grand House & Garden is a world-class destination and a hidden jewel waiting to be discovered.
Throughout the year-long campaign, Camron established Can Bordoy as a rare offering in the premium hospitality industry, highly awarded and lauded by the media. Creating a targeted, bespoke campaign across UK and US media, we achieved a steady drumbeat of editorial placement throughout the year through a series of press visits and special experiences to promote media awareness and to generate content.
Can Bordoy was awarded as best in its class by the likes of the Monocle, Conde Nast Traveller, Hospitality Design, WAF, Surface Travel Awards, Frame and AHEAD. The hotel achieved significant coverage in Monocle, Forbes, The Daily Telegraph, Robb Report, Conde Nast Traveller, Times Luxx, Architectural Digest, Elle Decoration and Vogue.
Information
Photography
Patricia Parinejad