Chatillon Architectes
Unveiling a reimagined architectural icon to the world’s media
Client
Chatillon Architectes
Services
Visual Identity & Brand Design
Global Media Relations
Executive Profile Building
The Grand Palais is one of the great icons of Paris. Originally conceived as a temporary Beaux-Arts Palace, the building became the international showcase of the French cultural scene, hosting the world’s greatest exhibitions and events.
Facing fragmentation over time, reduced access and visitor disorientation, in 2021 Chatillon Architectes began the first major restoration in the building’s history. Drawing on thousands of archival plans, the project restored coherence between the building’s different sections, improved natural daylight and capacity, and installed permanent public access to the building.
Overseeing the international press launch for the project, we delivered a world exclusive cover story in FT HTSI, providing a first look at the epic construction project, preparing the building to be unveiled to the public as a venue for the Paris 2024 Olympic Games.
Alongside this, we delivered a series of press tours of the building, resulting in coverage on CNN, The Art Newspaper, WWD, Dezeen and Wallpaper*.
As our first project with Chatillon Architectes, we used this monumental redevelopment as the starting point for a strategic campaign to communicate the practice's considered approach across both heritage buildings and new developments. Developing new messaging to define how the practice presents itself, we are working with Chatillon at an interesting point in the studio’s history as its portfolio of projects expands further into new architectural typologies.