UNVEILING AN ICON OF FRANCE FOR AN EXCITING NEW FUTURE

The Grand Palais is one of the great icons of Paris, originally conceived as a temporary Beaux-Arts Palace, the building became the international showcase of the French cultural scene, hosting the world’s greatest exhibitions and events.

Facing fragmentation over time, reduced access and visitor disorientation, in 2021 Chatillon Architectes began the first major restoration in the building’s history. Drawing on thousands of archival plans, the project restored coherence between the building’s different sections, improved natural daylight and capacity, and installed permanent public access to the building.

Overseeing the international press launch for the project, Camron delivered a world exclusive cover story in FT HTSI, providing a first look at the epic construction project, preparing the building to be unveiled to the public this summer as a venue for the Olympic games.

Alongside this, Camron delivered a series of press tours of the building, resulting in coverage on CNN, The Art Newspaper, WWD, Dezeen and Wallpaper*.

The project has acted as our first with Chatillon Architectes, using this monumental redevelopment as the starting point for a strategic campaign to communicate the considered approach of the practice across both heritage buildings and new developments. Developing new messaging to define how the practice presents itself, Camron is working with Chatillon at an interesting point in the studio’s history as its portfolio of projects expands further into new architectural typologies.