Pioneering a new standard of cultural patronage in art and design
COS is a design-led fashion brand with a foundation in contemporary culture. Camron began working with COS to distinguish the fashion label as a curator and patron of design and art, through brand defining activations and partnerships.
Camron initiated a communications strategy, informed by market insights, to support initiatives during Design Miami/, Gana Art Center in Seoul, Dia: Beacon and the annual Serpentine Pavilion in London. Working closely with the in-house team, Camron developed and managed installations during Salone del Mobile that would ultimately establish the brand’s Milan activation as one of the most anticipated and visited, year after year.
Camron has generated international media placements on the brand’s creative output securing the covers of Wallpaper* and FT Weekend Magazine, as well as features including T Magazine, The New York Times, Telegraph Luxury, M le Monde, CNN Style, Newsweek and AD.
The COS brand is now positioned as a design authority which sets the benchmark for experiential installations and is a trusted partner to the creative community.