Kvadrat
Driving impactful campaigns for a pioneering textile brand
Client
Kvadrat
Services
Public Relations
Communications Strategy
Cultural Advisory
Partnerships & Programming
Internationally acclaimed and pioneering Danish textile company, Kvadrat, has been at the forefront of textile design and innovation since 1968. Known for pushing the aesthetic, technological and artistic boundaries of its products, the brand has cultivated a reputation for excellence through enduring collaborations with some of the world’s most celebrated designers, architects and artists. These include Raf Simons, Ronan & Erwan Bouroullec, Jonathan Olivares, Hella Jongerius, Patricia Urquiola, Peter Saville, Giulio Ridolfo and Olafur Eliasson.
We have been a strategic partner to Kvadrat for over a decade, providing dedicated oversight of media campaigns and strategies for all Kvadrat-owned brands, including Sahco, Magniberg and Kvadrat Acoustics. We currently manage the press office across Southern Europe and have previously supported campaigns in the United States, United Kingdom and Asia, ensuring Kvadrat’s vision resonates across diverse markets.
Beyond traditional press office management, we provide strategic guidance on global activations, market expansions and brand acquisition announcements, working closely with Kvadrat's senior marketing team to develop impactful messaging. Our role includes coordinating high-profile collaborations and delivering impactful media campaigns for those with Raf Simons and Peter Saville, and facilitating press trips, including for the Milan launch of the 'Sport' collection by Patricia Urquiola.
Camron's involvement also extends to supporting design fairs, including hosting press events, and providing concept ideation and supplier support, providing on-site support to ensure flawless execution. Through these efforts, we have helped solidify Kvadrat's reputation as a trailblazer in the design world, ensuring that its groundbreaking work reaches the right audiences with the right impact.