INDUCTING A HERITAGE BRAND INTO THE MODERN DESIGN LANDSCAPE
In anticipation of its 150th anniversary, Camron worked with Liberty to launch FuturLiberty, an interiors and fashion fabrics collection curated by esteemed couturier and interior designer, Federico Forquet.
In Milan, large-scale exhibitions at Museo del Novecento and Palazzo Morando placed Liberty fabrics alongside avant-garde artworks loaned from the likes of the Tate and the British Council. A detailed account of the project was published by Thames & Hudson, exploring how art can inform design and make it contemporary, relevant, and engaging.
The FuturLiberty project was unveiled to high-level media guests at a press preview event in London, and celebrated during Milan Design Week 2023 with a limited-time installation at Palazzo Morando.
Widespread, high-quality international media exposure generated by Camron worked to translate Liberty’s creative heritage into the modern-day design landscape, with major features secured in catalyst titles such as Financial Times; HTSI and Wallpaper*, amongst others.