Lumens
Amplifying a retailer's first designer partnership
Client
Lumens
Industry
Services
VIP Events
Global Media Relations
Communications Strategy
Partnerships & Programming
Lumens collaborated with LA-based design studio Ome Dezin to reimagine a Brutalist mid-century modern residence in the Hollywood Hills, furnishing it with a curated mix of furniture, lighting, and décor from leading global design brands and emerging studios. The project was unveiled in July 2026 through an omnichannel brand campaign as Lumens’ inaugural designer partnership.
As the brand’s PR agency of record, Camron was engaged to amplify the partnership through earned media and a series of VIP events timed to the campaign launch. The event series kicked off in July 2026 with a cocktail party at the home in partnership with CULTURED magazine, where Camron tapped its network to secure attendance from leading designers, KOLs, tastemakers, and celebrity clientele. The event generated substantial buzz on social media as well as a dedicated event recap in CULTURED magazine.
Following the launch party, Camron coordinated a 25-person VIP seated dinner in partnership with Louis Poulsen, inviting influential figures from the worlds of design, fashion, art, and culture to explore the home alongside an intimate culinary experience. SURFACE and Modern Luxury Angeleno covered the evening, and organic social posts extended its reach.
Camron advised on the look and feel of both events to ensure a consistent throughline with the campaign narrative and PR approach. The team staffed the cocktail party and VIP dinner to facilitate introductions with key attendees.
To extend the collaboration’s reach, Camron secured an exclusive feature with leading international design outlet Dezeen. The piece detailed the design narrative while spotlighting Lumens’ CMO as a leading voice on the global design stage, alongside insight from the Ome Dezin team as the brand’s first pillar design partner.
Information
Photography
Tyler Matthew Oyer