Norman Foster Foundation x Porsche
Launching an inaugural collaboration at Venice Architecture Biennale
Client
Norman Foster Foundation x Porsche
Services
Brand Advisory
Global Media Relations
Executive Profile Building
VIP Events
For the Venice Architecture Biennale 2025, the leading car manufacturer collaborated with Norman Foster Foundation on ‘Gateway to Venice’s Waterway:’ a large-scale architectural installation that explores the future of mobility. Standing on the Arsenale’s waters, the 37-metre-long structure is a functional bridge and gateway that reimagines modern-day transport in Venice and beyond.
Camron was engaged as a strategic PR partner to launch the collaboration, with an approach that combined international communications outreach, influencer engagement and events advisory.
The campaign involved leading an international media trip to deliver feature-led stories in global titles, which included South China Morning Post, Il Sole 24 Ore, Wallpaper*, SURFACE and more. In tandem, a dedicated trip for top-tier content creators ensured visibility in traditional media was supported by social media coverage, maximising impact and visitor traffic.
We also provided strategic counsel to shape the launch events during the Biennale’s Vernissage, alongside on-site staffing. This included overseeing an exclusive gala dinner for over 140 VIP guests, opening up our network to secure attendance from the global architecture and design community, and ensuring high quality media attendance to an invite-only panel discussion with Lord Norman Foster.
Information
Photography
Pablo Gómez Ogando