Pelli Clarke & Partners • Camron

Revitalising

and

repositioning

a

leading

global

voice

in

architecture

Client

Pelli Clarke & Partners

Industry

Architecture and Place Architecture and Place

Services

Communications Strategy

Public Relations

Executive Profile Building

Messaging & Copy Creation

Pelli Clarke & Partners is a renowned global architecture practice, founded in 1977 by César Pelli, widely regarded as one of the 20th century's preeminent architects. For more than 45 years, Pelli Clarke & Partners has defined urban skylines across continents, having designed some of the most recognisable buildings in the world.

"Salesforce Tower Chicago, a tall glass skyscraper, with a view of the Chicago River, bridges, and surrounding cityscape at dusk by Pelli Clarke & Partners.

Following the death of the firm’s founder in 2019, Pelli Clarke & Partners required a strategic approach to future-facing brand communications, ensuring the firm’s continued work and vibrancy remained visible to key audiences. Camron implemented a comprehensive communications strategy to elevate Pelli Clarke & Partners’ public profile, celebrate its legacy, and guide its future direction.

Aerial photograph of the Azabudai Hills Mori JP Tower in Tokyo, Japan, surrounded by numerous other buildings in a cityscape by Pelli Clarke & Partners.

Our delivery encompassed refreshed brand messaging, strategic repositioning in media and brand storytelling, persona building for current and next-generation leadership, a curated approach to promoting built work and sharing research projects, alongside holistic advisory on all external-facing communications materials and platforms.

View of South Station's historic facade with the modern South Station Tower rising behind it in Boston, Massachusetts by Pelli Clarke & Partners

We secured flagship media placements for the firm’s leadership, work, and ongoing research, reinforcing its category expertise in the design and architecture industries. Coverage of major project completions such as JP Mori Tower - Japan’s tallest building - Salesforce Tower Chicago, and Boston South Station, ensured a drumbeat of media coverage for the firm.

Modern architectural detail of Salesforce Tower Chicago's base, showcasing a public park with tiered wooden seating and a reflective glass facade by Pelli Clarke & Partners.

Notable features included a segment on CBS Saturday Morning and the Smithsonian Channel, leadership interviews with Dezeen and Architectural Record, and project coverage in The Globe & Mail, CNN, Metropolis and more.