Range Rover
Launching the British luxury brand’s first landmark Milan Design Week installation
Client
Range Rover
Services
Global Media Relations
Cultural Advisory
VIP Events
At Milan Design Week 2025, Range Rover presented its first landmark installation which saw the brand collaborate with LA-based design office NUOVA to tell the story of its rich, five decade design history through a multi-sensory time travel experience that transported visitors from 1970 to 2025 through an immersive set and live performance.
Camron worked as a strategic partner for the British luxury brand, positioning Range Rover as a key new entrant to Milan Design Week. The project was anchored by an extensive global media campaign, earning coverage across international news, design and lifestyle outlets including key catalyst titles such as Vogue, Architectural Digest, Forbes, Wallpaper*, Hypebeast and Monocle.
The campaign secured strong visitor attendance to the exhibition while amplifying the voices of the brand’s key spokespeople to earn the recognition for Range Rover’s 55 year design vision and innovation. Camron supported an international hosted media trip, as well as on-site staffing for all key press moments.
Alongside our media campaign, we also offered strategic advisory for Range Rover’s Design Week events, shaping and executing high-impact moments and opening up Camron’s cross-sector creative network to welcome an extensive list of key business leaders and opinion formers across design, fashion, business, and technology. This resulted in organic network growth and social coverage generation.
Our mulit-faceted campaign enabled Range Rover to enter Milan Design Week with authenticity and impact, laying strong foundations for the brand's future activations.
Information
Photography
Pietro Cocco