Siro
Defining an innovative fitness & recovery hospitality brand
Client
Siro
Industry
Services
Brand Strategy
Content Creation & Toolkits
GTM Strategy
Concept Development
Kerzner set out to launch its next hotel brand - a first in category fitness and recovery proposition that combines world-leading technology and amenities to deliver against the core bio-hacking pillars.
The result was SIRO, the world’s first - and most innovative - hotel brand dedicated to the pursuit of better. A proposition centred around bio-hacking, designed to support better wellness, routines and a more balanced way of living.
In a fully integrated partnership, Camron first supported Kerzner in outlining the initial Go-To-Market Strategy, then launching the brand with a Global Media Relations campaign led by Camron as Global Mother Agency and delivery of a dedicated influencer campaign.
Central to the success of the brand has been the unique positioning: ‘Built for Better’. Backed by a genuinely category leading product, this rare combination became a holistic, granular promise to each and every guest, partner and member.
Over a multi-year partnership, Camron continued to evolve the proposition, honing the market positioning to continually drive success for the brand. Ongoing brand strategy, communications strategy, media relations, partnerships and events activity has seen SIRO grow in reputation, reach and influence as the brand expands globally to new locations.
