Taroni • Camron

Positioning the brand’s debut in design on the international stage

Client

Taroni

Industry

Design and Retail Design and Retail

Services

Communications Strategy

Global Media Relations

Brand Advisory

Public Relations

VIP Events

A brightly lit room with white walls, wooden floors, colorful geometric rugs, striped sofas, and abstract art.

Founded in 1880 in Como, Italy, Taroni is one of the world’s oldest and most respected silk manufacturers, internationally recognised for its exceptional craftsmanship and continuous commitment to innovation. The the company specialises in creating luxurious silk fabrics that are
synonymous with haute couture and high-end prêt-à-porter.

A tall, striped blue and green vase filled with orange, green, and pink flowers sits on a dark table in front of a framed, multicolored, textured patchwork wall art.

In 2025, Taroni entered a new strategic phase, extending its expertise beyond fashion with the launch of Taroni Laboratorio, a design-led and sustainability-driven project exploring innovative applications of silk.

A woman in a black sheer shirt and mismatched pants stands in a room with colorful patterned rugs, a striped sofa, and abstract wall art.

Introduced during Milan Design Week 2025, the initiative transforms silk surplus from the production process into a new interior collection of rugs, tapestries and cushions, marking the beginning of a long-term vision rooted in circular economy principles and responsible innovation.

Collaborating with Casa Amar, a Moroccan artisan collective, and American designer Lillian Grant, the collection of handwoven rugs, tapestries and home accessories launched both at Salone del Mobile and a location in the heart of the city.

A framed, textured abstract artwork hangs above a bed adorned with colorful, patterned throw pillows and striped bedding.

Camron supports Taroni across brand strategy, global communications and media relations, shaping the narrative around Taroni Laboratorio and positioning the company at the intersection of heritage, innovation and sustainability. Through tailored storytelling and targeted international PR activities, Camron contributes to strengthening Taroni’s brand identity and amplifying the visibility of this new design-driven initiative across key markets and audiences.