Global launch of a hospitality and travel industry disruptor
Founded by the storied Julius Meinl family, the venerable coffee retailer based in Vienna and operating in Central Europe for over 160 years, The Julius provides next generation hospitality. Combining the flexibility of apartment living with hotel service, The Julius has been designed to cater to the modern traveller.
Initially launching in Prague and with a host of further destinations in the works, Camron was brought on board in 2021 to help develop their brand messaging, announce the hospitality group, launch the first residence and support the roll-out of further destinations.
Announced in early 2022, Camron profiled the hotel as one of the most exciting launches of the year in key publications such as The FT, Independent and Sleeper, and placed amongst new post-pandemic hospitality trends in The Times and The New York Times.
The doors to the Prague location opened in July 2022 and to date has been visited by Departures, Conde Nast Traveller, Monocle, Dezeen and FT for reviews and features.
In addition, Camron has delivered influencer stays, providing a guided tour to ensure content that shows The Julius experience alongside the best of the city’s activities.