Communications Strategy | Media Relations | Cultural Advisory
Raising awareness of the practice’s residential, commercial and cultural projects internationally
Situated in the centre of Tokyo’s fashion-focused Shibuya district, TRUNK is a boutique hotel with uniquely designed rooms and suites, a spacious lounge for guests and locals, as well as a store offering locally-sourced and made fashion, food and lifestyle items.
Camron worked with TRUNK to support the launch of innovative new luxury development, TRUNK (HOUSE), and more broadly to raise awareness and understanding of the offering to UK and European audiences. An active communications strategy spanning advisory, and media relations created exposure in international travel and lifestyle publications. The founders and collaborators were profiled as part of the communications strategy and TRUNK(HOUSE) went on to win awards from Conde Nast Traveller and Wallpaper*.