Way of Life
A design-led approach to property and placemaking
Client
Way of Life
Services
Communications Strategy
Partnerships & Programming
Activation Development & Delivery
Thought Leadership
Influencer Engagement
Public Relations
Way of Life creates design-led homes across London and the UK, offering residents a place to make their own with an emphasis on community, functional design and hotel-style amenities. Way of Life appointed Camron as its communications partner to achieve cut-through in a crowded property sector and to help bolster its design credentials.
Our strategy focused on generating storytelling around the Way of Life brand proposition to differentiate from competition, promote its London-wide expansion with three new residential launches (The Gessner, The Sessile and Riverstone Heights) and promote its design collaborations amongst target demographics.
Through collaboration with Way of Life to highlight its design-led ethos and community focus, we secured coverage in publications that traditionally would not cover rental projects including Wallpaper*, Dezeen, ELLE Decoration, The Evening Standard, The Spaces, FRAME and Business of Home.
Additionally, we devised a series of launch events to introduce the new properties to editors and the design industry, building buzz and excitement around the brand. Camron also worked with Way of Life on brand and talent partnerships, crisis communications and executive profiling to establish the company as one of the most innovative residential brands in the UK.
