Werner Bronkhorst
Introducing a viral contemporary artist to global media and tastemakers
Client
Werner Bronkhorst
Services
Brand Advisory
Executive Profile Building
VIP Events
Global Media Relations
In 2026, Camron partnered with viral contemporary artist Werner Bronkhorst to support two major collections and exhibitions: BIG BALLS in Los Angeles in July, his first US exhibition, and HIGH in Berlin in October, his first solo exhibition in Europe.
As his strategic PR partner, Camron developed an international communications approach designed to build Bronkhorst’s profile beyond his substantial social media following. With a particular focus on North America and Europe, the campaign introduced his work and independent practice to leading global media, while supporting the announcement and opening of both exhibitions.
The media strategy centred on securing profile opportunities that explored the artist behind the viral success, sharing his personal story, creative process and ambitions to art, design, culture and lifestyle-interested audiences.
Highlights included coverage in the Financial Times’ Collecting supplement as part of its prestigious annual Frieze preview. For the Berlin launch, Camron hosted an international media trip for The Australian Financial Review, Sabato (De Tijd), Artribune and PORT, creating opportunities for journalists to experience the collection and spend time with the artist.
Alongside media relations, we advised on the private views and opening events, curating guestlists and managing invitations and engagement across press, key opinion leaders and influencers in both markets. Strategic counsel and front-of-house support helped deliver welcoming events that connected Bronkhorst with relevant creative communities in each city.