Zanotta
Building a global profile for one of Italy’s most iconic design brands
Client
Zanotta
Services
Communications Strategy
Global Media Relations
Brand Advisory
Public Relations
VIP Events
Zanotta is driven by passion, supported by a pioneering approach, and inspired by radical design ideas. Since 1954, Zanotta has shaped the landscape of Italian design with its innovation and creativity. Starting in the bespoke upholstered sector, it quickly evolved into the design of furniture, collaborating with great masters of Italian design such as Achille and Pier Giacomo Castiglioni, Gae Aulenti, Marco Zanuso, among others.
Camron has been instrumental in supporting Zanotta, and in strengthening its global presence and reinforcing its legacy at the intersection of design, culture, and innovation. Building on decades of creativity, Zanotta continues to shape the international design landscape with bold, expressive pieces. Camron has worked closely with the brand to amplify this vision through tailored strategies, impactful storytelling, and targeted media outreach.
Key moments have included activations at international events such as Milan Design Week, Design Miami and Maison&Objet, as well as a high-profile collaboration with Bottega Veneta on The Ark collection — a limited-edition series of playful, animal-shaped chairs inspired by the iconic Sacco. Camron led the communications strategy for the launch, securing widespread media attention and aligning Zanotta with fashion and design audiences worldwide.
By leveraging high-profile platforms and cultivating cross-disciplinary connections, Camron continues to support Zanotta in celebrating its heritage while driving a forward-looking narrative rooted in creativity and cultural relevance.
