The importance of building a strong design culture as consumers and employees demand to be…
In honor of its first standalone Canadian store, Aesop hosted a standout evening at its new Toronto location on Queen Street West. Guests were treated to wine and hors d’oeuvres as they admired the new storefront, designed in collaboration by local Toronto firm, superkül.
Quintessentially Torontonian, the store is deep and narrow. The design draws the eye through to a small side courtyard and adjacent point-of-sale area with a view of old and new architecture along the way. To expose the original building, the interior was stripped back to partially plastered brick which forms a basis for layers of rippled felt and blackened steel. Crafted by local artist Kathryn Walter, the felt alludes to Canada’s 17th-century involvement with the fur trade and the history of local textile manufacturing. Soft, warm and domestic, it provides a buffer against noise and cold and evokes the Canadian landscape. To complement the soft material, the blackened steel references the city’s industrial history and the streetcar tracks of the roadway outside.
Visitors can view a complete range of skin, hair and body care products made with high quality ingredients. The store’s trained consultants are able to offer advice about products best suited to individual needs.
Aesop was founded in Melbourne in 1987 and today offers its superlative products in signature stores around the world.