Setting a new standard for brand experiences
Founded in 2011, SolidNature is a high-end, natural stone company that sets a new standard in terms of craftsmanship, design, innovation and construction. Following the success of SolidNature’s installation at Milan Design Week 2022, the natural stone brand came back to Milan for the 2023 edition of the event to present an award-winning installation titled Beyond The Surface.
Having worked with SolidNature for a year, Camron secured features in all of the most important Salone preview articles, defining and delivering a communications strategy that focused on creating momentum around the brand’s exhibition and various initiatives including private events, talks and performances during the week of the show.
By doing so, Camron laid the foundations for SolidNature’s recognition with the prestigious Fuorisalone Award as one of the most unforgettable exhibits on display in the city, setting a new benchmark for brand experiences.