A Tradition of Culture - Camron Global
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A Tradition of Culture by Paulo Tormena

Paolo Tormena and Isabella Genovese, founders of Milanese furniture company, Henge, bring an architect’s discerning eye to home objects. Founded in 2007, a dedication to craft defines the brand; its distinctive minimal aesthetic a result of near-obsessive editing and refinement. At Milan Design Week 2024, Henge presents a new collection at its showroom on Via Della Spiga. With many years of design weeks behind them, Tormena and Genovese continue to find inspiration in the tradition of Milan.

We see “The Power of Design” encapsulated in the ability of design to transcend mere functionality and aesthetics — to become a stimulus for transformation.

Of course, Milan Design Week brings together people and ideas but, more broadly, we see the week as a reflection of our collective creative consciousness. The yearly cadence pushes brands and organisations to keep developing new ideas — its annual arrival pushes concepts forward that would otherwise be tabled, for who knows how long.

We see “The Power of Design” encapsulated in the ability of design to transcend mere functionality and aesthetics — to become a stimulus for transformation. It’s about harnessing the inherent potential of design to evoke emotion, provoke thought, and inspire change. For our business, this power is evident in our commitment to crafting furniture that seamlessly blends form and function, elevating everyday living spaces into works of art.

Our presence is a vibrant tapestry, intertwining tradition with innovation. Culturally, we reimagine Italian craftsmanship for the modern era, inviting attendees to embrace tradition with a contemporary twist. Socially, we foster a dynamic hub where ideas collide, sparking collaborations and design inspirations. Technologically, we showcase the fusion of artistry and innovation, inspiring new horizons in design. Our showroom of Via della Spiga 34 has been redesigned to take visitors on a sensory journey through the world of Italian design, offering an immersive experience that celebrates beauty and craftsmanship excellence.

“Most importantly, we hope to leave a lasting impression that goes beyond the show itself, inspiring others to embrace the transformative power of design.”

Paulo Tormena, Founder of Henge

During Milan Design Week, we gain invaluable insights into emerging trends, technologies, and consumer preferences that will inform our future design initiatives. We also look to forge new partnerships and opportunities for growth. Most importantly, we hope to leave a lasting impression that goes beyond the show itself, inspiring others to embrace the transformative power of design.

The Power of Design™ is Camron’s own platform that celebrates the forces, people and brands that create impact using design in innovative ways to shape life today and tomorrow.

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