September 2018 – Camron activated a strategy for Calligaris to launch My Home at its flagship store on Tottenham Court Road for London Design Festival 2018. The flagship store was curated by internationally renowned tastemaker Michelle Ogundehin who reimagined the store to create a contemporary styled space that showcased the flexibility and functionality of the new collections. Exhibited in an eye-catching series of autumnal colour palettes synonymous with Ogundehin’s innate sense of style, each roomset features key pieces brand new to the UK.

Objectives:

· Give key press and influencers an exclusive preview of the new collections

· Communicate Calligaris’ design ethos and establish the brand within the UK design and interiors

· Generate strong media coverage around the new collections

Strategy:

· Engage with a well-known design and interiors consultant to style the flagship showroom

· Host an intimate event for press and influencers for a first look of the new space and products

· Align with London Design Festival, a major celebration of the design industry in London

Results:

· Strong print and online coverage in Elle Decoration, Livingetc, Architectural Digest and Kitchens, Bedrooms & Bathrooms

· Widespread social coverage of the re-styled showroom, driving traffic throughout London Design Festival