October 2018 – New lighting brand Gestalt, under the creative direction of Christopher Jenner, presented ‘Aquiline’ its first collection. For the launch, Camron brought together Gestalt with Fromental Wallcoverings, two of London’s elite interiors brands built on craftsmanship. The collaboration of Gestalt and Fromental Wallcoverings celebrated their latest collections, inviting key press to attend an exclusive presentation situated within Centre Point, one of London’s most iconic architectural landmarks, now developed by property developers Almacantar as luxury residential apartments. Gestalt offers a fresh perspective in interior lighting, setting out to unite a diverse material palette in an emotive expression of function and beauty. Renowned for his work with traditional crafts, Christopher Jenner’s vision for the brand is a considered creative journey that sets out to connect traditional materials and techniques through the medium of contemporary lighting.

Objectives:

· Create and style interior installations, pairing Gestalt Lighting with Fromental Wallcoverings in order to capture a high-quality portfolio of lifestyle imagery

· Introduce key press to the Gestalt brand, whilst raising the brands profile and showcasing the brand new collection

Strategy:

· Camron collated a handful of luxury furniture companies that echo the same brand principles as Gestalt in order to create a presentation that showcased true craftsmanship as well as highlighting the elegance of the new products

· Camron organised a press preview where journalists were given an introduction to the brand through experiencing the curated spaces of Gestalt Lighting created by Christopher Jenner

· The collaboration with Fromental Wallcoverings helped create a more impactful installation, for press to see, as well as creating a photo opportunity

Results:

· A beautiful gallery of lifestyle imagery was captured

· Overwhelmingly positive feedback from press

· 32 attendees to the press breakfast and 116 attendees to the evening event