Afroditi Krassa has developed a state-of-the-art yet classic and intimate interior concept that seeks to reinvent the movie experience. Moving beyond a classic cinema to a multi-use space, Curzon Victoria boasts a hybrid of slick bar (which doubles up as ticket office); Sound & Vision library featuring an archive of free-to-watch films and free-to-listen soundtracks; and a private lounge space that people can rent for screenings with friends. For the ultimate in movie-watching comfort, the chairs in the cinema’s five screening rooms are custom built and three screening rooms have drinks tables with built-in wine buckets, extra leg room and love seats for two. A charming feature of Curzon Victoria’s shop front is a cinema curtain that is used as a projection screen for those passing by to enjoy a glimpse of old movies. The overall aesthetic is dark with deep colours and sophisticated materials. The look and feel of the interiors references design and architectural heroes such as Eileen Gray and Gio Ponti.