Hand of the Creator - Camron Global
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The importance of building a strong design culture as consumers and employees demand to be treated not as data but human beings.

Italian Radical Design doesn’t need a function to make design meaningful.

Born out of Milan’s formative post-war period, Fornasetti applies an idiosyncratic eye to all interpretations of design. Mirrors, plates, cabinets, clocks and all curiosities are developed in the spirit of Artistic Director Barnaba Fornasetti’s father Piero, founder of the house.

“The syntax of making”, the brand’s new collection of furniture and home accessories debuting at Salone del Mobile, examines the value of the handmade. A contemplation of what Barnaba calls “thinking with the hands” as both a practice and a creative output.

Below, Barnaba expands on these concepts of craft and slow design — its heritage and its future.


The word “design”, much abused today, means many things. It originates from the English “industrial design” which, historically, has had a very specific meaning. Nowadays, our understanding of what design is has come to include numerous sectors — everything from fashion to food.

For Fornasetti, design is always connected to decoration and this tether is guided by the principle of “practical madness”. The concept is one of the foundations of the atelier, according to which imagination and creativity are inextricably linked to the practicality of the object. Fornasetti is a land of encounter between design and art and this link has been strengthened with the birth of the Fornasetti Cult Association, an internal reality that carries out cultural research and promotes artistic projects of various kinds, remaining in constant dialogue with the atelier, effectively promoting free circulation of thought and new life.

Decoration is an art form that is intended to be applied to multiple items, not only furniture but also objects, fabrics, clothes, sets (as in set design), buildings, etc. any form of art, it is conveyed and multiplied in a thousand situations that impact our lives, not excluding the dishes that have a daily relationship with all of us. What better example than the Tema e Variazioni plates created by my father and continued by me?

At the end of the 1940s, Gio Ponti and Piero Fornasetti each imagined that they could link decoration and craftsmanship to industry, but what I call a utopia did not materialise at the time.

The intuition was born from the desire to express art on everyday objects — practical madness to be precise — through the nascent design industry.

In recent years, however, perhaps the public has understood this need and I hope that in the future we can find a way to enhance manual work by financing or subsidising activities that require slowness to perform excellence. As I’ve learned from gardening, one of my favourite hobbies, it’s important to know how to wait to see results.

Technologies are replacing many manual activities and because of this, we have to re-evaluate slow design as soul enrichment and a spiritual necessity that I hope the current and future generations will feel more and more.

We have to re-evaluate slow design as soul enrichment.”

The Power of Design™ is Camron’s own platform that celebrates the forces, people and brands that create impact using design in innovative ways to shape life today and tomorrow.

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