In October, Paperless Post partnered with beloved stationer Rifle Paper Co. to create an extensive new collection of online and paper invitations and holiday cards featuring Rifle Paper Co.’s signature hand-fainted flora, fauna, and lettering. For the first time, fans of the Rifle Paper Co. brand were able to customize Rifle invitations and cards with ease online using Paperless Post’s design tools.

To celebrate the launch, the two brands opened a floral-themed pop-up shop called Bloom Room in New York’s Nolita neighborhood. The space showcased the collection and featured a life size floral arrangement made of cardstock and tissue paper. The space played host to a number of launch-related events, including a meet-and-greet with the two co-founders and a limited edition poster giveaway.

Pairing beautiful design with innovative, user-friendly technology, the Rifle Paper Co. for Paperless Post collection is perfect for helping people connect with family and friend throughout the year.