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This month, Camron launched Sainsbury’s Spring/Summer 2015 home and lifestyle collection at the Print Gallery in Fitzrovia. Guests sheltered from the cold and wet weather to see the season’s new trends in home accessories and textiles – graphic Monochrome, rustic Country Fair, costal-inspired Aqua and floral In Bloom. The newly expanded Cookshop range was also previewed including the much-loved cast iron casserole dishes and copper tri-ply pots and pans with new seasonal colours and improved design features.
The playful, summery design Tutti Frutti transformed a corner of the show with brightly coloured motifs of tropical fruits illustrated on the new paper tableware and picnic ranges. The core trends of Monochrome and Country Fair were mirrored in the outdoor ranges, styled to show how an outdoor space can be transformed to make al fresco entertaining stylish. There was also something for green-fingered gardeners with a new collection of own-brand garden tools and accessories.
A selection of delicious canapés, created by Ravenous, were served to guests throughout the day, including fresh ingredients from Sainsbury’s very own Taste the Difference range.
A relaxing café-style area allowed guests to sit and relax and meet some of the Sainsbury’s in- house design and buying teams, including the Head of Home Design, Emma Mann, who shared her insights into the range designs.