Maximising a brands position and reputation in key markets through innovative global media communications

MillerKnoll is a collective of dynamic brands with an unparalleled platform that redefines modern design for the 21st century. Camron represents the collective’s corporate communications and oversees the global communications for Herman Miller and Knoll, while supporting Design Within Reach’s, HAY’s, and Muuto’s North American initiatives.

Camron has worked with MillerKnoll to maintain its existing brand positioning and reputation whilst also identifying innovative opportunities to expose the brand to new audiences. Through bespoke global media campaigns and management of a robust international press office, Camron drives momentum for new launches and product announcements across the MillerKnoll portfolio that supports the individual brand objectives and reinforces the wider collective’s ambitions.

Collaborating closely with the corporate, international, design, and retail teams to develop strategies and key messaging, Camron has run media training with senior spokespeople, resulting in extensive coverage representing the future, as well as the lasting legacies, of each individual brand. This approach has achieved a positive sentiment in international catalyst titles such as Wallpaper*, Architectural Digest, WSJ Magazine and Hypebeast.

Alongside traditional campaigns, to grow brand awareness and reinforce brand affinity, Camron has developed strategies for larger storytelling opportunities, such as MillerKnoll’s presence at Milan Design Week, as well as partnerships and collaborations, including Herman Miller x Vitra Eames Fiberglass Armchair with Steinberg Cat, Knoll’s Womb 75th Anniversary with Pin-UP, and MillerKnoll’s activations during NYCxDESIGN.