MillerKnoll
Multi-brand strategic public relations for a listed category leader
Client
MillerKnoll
Services
Visual Identity & Brand Design
Global Media Relations
VIP Events
Executive Profile Building
MillerKnoll is a collective of dynamic brands that are redefining modern design for the 21st century. We deliver international media communications and strategic advisory across the group for Herman Miller, Knoll, Design Within Reach and Herman Miller Gaming.
Through bespoke campaigns and management of a robust international press office, we drive momentum for new launches and product announcements across the portfolio, supporting individual brand objectives though regionally tailored media relations, while reinforcing the direction of the wider collective at a global level.
Collaborating closely with the corporate, international, design and retail teams to develop strategies and key messaging, we have run media training with senior spokespeople, resulting in extensive, high-impact coverage representing the future, as well as the lasting legacies, of each individual brand. This includes key catalyst features with international titles such as Wallpaper*, Architectural Digest, WSJ Magazine, Monocle and Hypebeast.
Alongside product campaigns, we have grown brand awareness and affinity by developing strategies for larger storytelling opportunities, including the launch of MillerKnoll’s retail headquarters in Stamford, Connecticut, the unveiling of major new flagship showrooms in London, New York and Dallas, and Knoll’s bold new brand direction for Salone del Mobile under SVP of Design Jonathan Olivares, as well as partnerships and collaborations such as Knoll’s Womb Chair 75th Anniversary with PIN-UP and the launch of the Herman Miller x HAY collection.
