Turning a trade fashion event into a global news moment
The Business of Fashion has a global following as an essential daily resource for fashion creatives, executives, and entrepreneurs around the world. Camron began working with BoF to help raise the profile of the company outside of the fashion industry and to position BoF as a digital-first news organisation and technology company that is changing the way people consume media.
Camron has promoted BoF’s high profile roster of events including BoF VOICES, the BoF 500, and BoF West, working with high profile figures from Kim Kardashian and Stella McCartney through to Christopher Wylie and Marco Bizzari, CEO of Gucci.
Through strategic media placements and brand advisory, a new audience has been engaged outside of the fashion sphere and helped position BoF as a business and innovation leader to a global audience.